"True Marketing: a Critical Tool for Information Professionals"

την Πέμπτη 30 Νοεμβρίου 2017, στις 12:00-13:00,

στην Αίθουσα Κ6.120 της Σχολής Διοίκησης και Οικονομίας ΤΕΙ Αθήνας.

Η ομιλία θα είναι στα αγγλικά.

Dr Christine (Christie) Koontz is a part-time faculty member with the School of Library & Information Studies, College of Communication & Information, at Florida State University (FSU). She was recognized  in 2016 with FSU’s prestigious university wide Graduate Teaching Award. Koontz teaches marketing of library and information services at FSU and San Jose State University. Most recently she conducted marketing workshops in Moscow and Bergen, Norway sponsored by IFLA, International Federation of Library Agencies. She is a long time member of IFLA’s Marketing and Management Section.  Koontz’ award winning research spans twenty years.  She pioneered the critical need to understand the spatial customer markets of individual libraries. She collected data that describes diverse populations (majority minority and linguistically isolated) and how they use a single library, with a goal to optimize collection development and service delivery at a single library.