Call for proposals
Pilot Project “Media Literacy for all"
Objective and description
The
Directorate General for Communications Networks, Content and Technology
has published a call for proposals for a Pilot Project concerning
“Media Literacy for all".
"Media
literacy" is an umbrella expression that includes all technical,
cognitive, social, civic and creative capacities that allow a citizen to
access the media, to have a critical understanding of the media and to
interact with it. All these capacities enable the citizen to participate
in the economic, social and cultural aspects of society as well as to
play an active role in the democratic process.
The objective of this call for proposals is to test
innovative actions aimed at increasing citizens' ability to think
critically about content they receive through social media, including
content originated by traditional media; increasing users' awareness of
the truthfulness of on-line information while at the same time promoting
more responsible use of the internet; and to test the feasibility and
usefulness of such actions.
Critical thinking includes, among other skills:
· the ability to distinguish information from propaganda;
· to deconstruct media communication;
· to interact through social media in a responsible way.
The target group is citizens
at large, of all ages. However, some of the actions should tackle
minorities, for example – people with limited formal education digital
immigrants (50+) and people at risk of being socially marginalised.
Eligible aactivities
Types of activities eligible under this call for proposals:
· creation
of multilingual on-line material and interactive tools to improve the
capacities of citizens to acquire a critical understanding of social
media and to interact with it;
· awareness-raising
and efficient dissemination of the material created by the project
online; or other similar material/activities that can be adapted to the
same purpose, in particular through networks that can act as
multipliers;
· efficient
dissemination of best practice, for example through the reach of social
media influencers on online platforms; conferences, workshops, on-line
platforms and/or training programmes;
· social
media campaigns aimed at helping citizens to interact with new media in
a mindful way, including, for example the use of 'influencers' to
highlight key media literacy messages regarding the creation and
consumption of content via social media;
· any
other relevant innovative activities that can develop citizens' ability
to distinguish information from fake news including propaganda online;
overcome cognitive bias and the "boomerang effect;" to deconstruct media
communication or any other capacity related to critical thinking
towards the media;
· activities
with local communities or expert networks to tailor and make accessible
some of the above tools to minorities, people with limited formal
education, digital immigrants, or people at risk of being socially
marginalised.
Eligible applicants
Only applications from legal entities established in the EU Member States are eligible.
An application may be submitted by one applicant, whether established specifically or not for the action, provided that:
· it is formed of one or several legal entities,
all of which complying with the eligibility, non-exclusion and
selection criteria set out in this call for proposals, and implementing
together the proposed action;
· The application identifies the said entities.
Budget and duration
The total budget earmarked for the co-financing of projects is estimated at 500.000 EUR.
Depending on the quality of the proposals, the Commission may fund up to 4 proposals with a maximum budget of 200.000? for a proposal.
The EU co-financing is limited to a maximum co-funding rate of 60% of eligible costs.
Duration of projects must range between 12 months.
Deadline for proposals’ submission
The deadline for submitting proposals is 8 December 2017.
Applications shall be submitted
on the correct form (attached), duly completed, dated, showing a
balanced budget (revenue/expenditure), submitted in five copies (one
original clearly identified as such, plus four copies).
Applications must be sent to the following address:
European Commission
Directorate-General for Communications Networks, Content and Technology
Directorate Media Policy – Media Convergence and Social Media (Unit I4)
For the attention of the Head of Unit (BU25 05/181)
1049 BRUSSELS, Belgium
· by post, date as postmark;
· in person, date as receipt;
· by courier service, date of receipt by the courier service.
Applications sent by fax or e-mail will not be accepted, but please send an email to CNECT_I4_ML_PP@ec.europa.eu to inform us about your submission on paper.
Further information
Please find attached the call documents.
More information: https://ec.europa.eu/digital-single-market/en/news/call-proposals-pilot-project-media-literacy-all
Kind regards,
Flora
Flora Stavropoulou
Junior Officer
European Office of Cyprus
Rue du Luxembourg 3, 2nd floor
B-1000, Brussels
Tel/Fax: +32 (0) 2 280 22 85
E-mail: eoc.brussels2@ucy.ac.cy
PLEASE NOTE THAT THE GREEK TRANSLATION IS PROVIDED AT REQUEST OF ANY INTERESTED MEMBER (based on the decision of 22.12.2016 of the EOC Administrative Council).
